Aristotle's Guide to Soul Bending

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The crashing magic of sound symbolism
Or, Things That Go Doink in the Night
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Jay Heinrichs
1
Brain training with an ex-parrot
The synonymia is a figure that can temporarily liberate us from our smartphones.
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2
Why we all should read the unlikeable H.L. Mencken.
His unbeatable American prose can hone your style to a cutting edge.
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11
How to manipulate a parent
Warning: The following very cool material is also morally dubious.
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Magic in the Great Green Room
You will find almost all of rhetoric's power in this one children’s book.
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Jay Heinrichs
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Meet the Feghoot, a pun-enabled shaggy dog
Tell a story that makes bogs dark and Britannia waive the rules.
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Jay Heinrichs
9
The difference between rhetoric and propaganda
Should we avoid manipulating people? Yes! No!
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2
Write first, think later.
Or: How sexy geology changed my life.
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Jay Heinrichs
1
Tropes weaponize everything.
So why do I love them? And what exactly is a trope?
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Jay Heinrichs
Soul Bending Rap
Yeah, created by a robot.
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0:47
A persuasive occasion has four trenches.
Known as "status theory," they're key to any argument over dishwasher loading.
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Jay Heinrichs
3
Stop telling young writers to find their voice.
Instead, use this exercise to let them channel other voices.
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Jay Heinrichs
3
Aristotle's Guide to Soul Bending
Aristotle's Guide to Soul Bending
Ancient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.
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Aristotle's Guide to Soul Bending

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