Aristotle's Guide to Soul Bending

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Write first, think later.
Or: How sexy geology changed my life.
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Tropes weaponize everything.
So why do I love them? And what exactly is a trope?
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0:47
Soul Bending Rap
Yeah, created by a robot.
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A persuasive occasion has four trenches.
Known as "status theory," they're key to any argument over dishwasher loading.
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3
Stop telling young writers to find their voice.
Instead, use this exercise to let them channel other voices.
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Stop telling young writers to find their voice.
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I’m an introvert. That’s why I love rhetoric.
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Pronouns without antecedents ruin everything.
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A persuasive occasion has four trenches.
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Shouldn't we persuade with truth and facts?
Oh, absolutely! But Aristotle pointed out that we don't have to.
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Instead of a humblebrag, try an honorflip.
The precarious prevalence of the portmanteau, a device that sends words packing.
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A blizzard, a rhino, and the secret to framing.
Call a spade a spade. Or call it a three-year old deer, a eunuch, or the gunk in the corner of your eye.
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That’s just, like, a figure of speech, man.
It’s called, y’know, a parelcon, and it really brings a sentence together.
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How a dictionary, and of course a mountain, help me rise above the fog.
Mountains make great metaphors, but true meaning comes from word meanings.
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To win over any audience, find the commonplaces.
When you go highbrow, others might want low.
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AI created a genuinely creepy podcast about my next book.
I thought I wrote about turning the tools of rhetoric onto yourself. But...
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18:07
Aristotle's Guide to Soul Bending
Aristotle's Guide to Soul Bending
Ancient secrets to persuading others and motivating yourself. Plus the rhetorical tricks and pratfalls I come across in marketing, politics, and pop culture.
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Aristotle's Guide to Soul Bending

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