Logos

Broaden, simplify, personalize.

They're the secret to framing. You can use this trio to win any issue.

Jan 16 •

To tell a story, tie and untie.

It's way better than the boring "and then..."

Jan 13 •

The fantods of dank beldams and other bijou words

Would sympathy for an empath make you gladsome?

Jan 6 •

Sherlock Holmes got his logic wrong.

When he bragged about his "deductive" powers, he was actually using a far more useful tool: inductive reasoning.

Jan 2 •

The 5 Rules of Collaboration

The best partners don't agree right away. Instead, they "bounce."

Dec 30, 2024 •

Do small words beat big ones?

Most people consider simple language more truthful. That’s a fallacy we all can use.

Dec 16, 2024 •

Magic in the Great Green Room

You will find almost all of rhetoric's power in this one children’s book.

Nov 11, 2024 •

Write first, think later.

Or: How sexy geology changed my life.

Oct 31, 2024 •

A persuasive occasion has four trenches.

Known as "status theory," they're key to any argument over dishwasher loading.

Oct 24, 2024 •

Shouldn't we persuade with truth and facts?

Oh, absolutely! But Aristotle pointed out that we don't have to.

Oct 17, 2024 •

A blizzard, a rhino, and the secret to framing.

Call a spade a spade. Or call it a three-year old deer, a eunuch, or the gunk in the corner of your eye.

Oct 10, 2024 •

The passive voice was used, and mistakes were made

Kill the copula, and your couch-potato prose will get totally jacked.

Aug 15, 2024 •

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