Aristotle's Guide to Soul Bending
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We're all chatbots now
But that's nothing new.
Dec 3
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Jay Heinrichs
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Write your future with these 5 points.
Cast yourself as the movie hero who finds her soul and triumphs in the end.
Aug 18
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Jay Heinrichs
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For a great speech or essay, try the Pith & Comet.
It’s just 40 words and a tail.
Jul 7
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Jay Heinrichs
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The Unmotivated Workout
My nerdy love of the art of persuasion gets me to sweat on command.
Jun 9
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Jay Heinrichs
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How Aristotle gave me Jaylight Savings
It came from his theories of rhetoric and habit.
May 19
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Jay Heinrichs
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The power of other-hand thinking
Is one decade really better than another?
Mar 20
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Jay Heinrichs
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To tell a story, put a camera on a cat.
Write these special effects to yank your audience into the scene.
Mar 4
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Jay Heinrichs
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Broaden, simplify, personalize.
They're the secret to framing. You can use this trio to win any issue.
Jan 16
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Jay Heinrichs
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Do small words beat big ones?
Most people consider simple language more truthful. That’s a fallacy we all can use.
Dec 16, 2024
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Jay Heinrichs
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To write a speech, write a phrase.
Your audience won’t remember your speech, but they’ll leave with your thought.
Dec 12, 2024
•
Jay Heinrichs
10
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Ethos III: The original virtue was for men.
Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?
Dec 9, 2024
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Jay Heinrichs
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The crashing magic of sound symbolism
Or, Things That Go Doink in the Night
Nov 25, 2024
•
Jay Heinrichs
3
5
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