Exercises

The Unmotivated Workout

My nerdy love of the art of persuasion gets me to sweat on command.

Jun 9 •

How Aristotle gave me Jaylight Savings

It came from his theories of rhetoric and habit.

May 19 •

The power of other-hand thinking

Is one decade really better than another?

Mar 20 •

To tell a story, put a camera on a cat.

Write these special effects to yank your audience into the scene.

Mar 4 •

Broaden, simplify, personalize.

They're the secret to framing. You can use this trio to win any issue.

Jan 16 •

Do small words beat big ones?

Most people consider simple language more truthful. That’s a fallacy we all can use.

Dec 16, 2024 •

To write a speech, write a phrase.

Your audience won’t remember your speech, but they’ll leave with your thought.

Dec 12, 2024 •

Ethos III: The original virtue was for men.

Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

Dec 9, 2024 •

The crashing magic of sound symbolism

Or, Things That Go Doink in the Night

Nov 25, 2024 •

Brain training with an ex-parrot

The synonymia is a figure that can temporarily liberate us from our smartphones.

Nov 21, 2024 •

Magic in the Great Green Room

You will find almost all of rhetoric's power in this one children’s book.

Nov 11, 2024 •

Meet the Feghoot, a pun-enabled shaggy dog

Tell a story that makes bogs dark and Britannia waive the rules.

Nov 7, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts