Aristotle's Guide to Soul Bending

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Exercises

Broaden, simplify, personalize.
They're the secret to framing. You can use this trio to win any issue.
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Jay Heinrichs
2
Do small words beat big ones?
Most people consider simple language more truthful. That’s a fallacy we all can use.
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Jay Heinrichs
2
To write a speech, write a phrase.
Your audience won’t remember your speech, but they’ll leave with your thought.
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Jay Heinrichs
Ethos III: The original virtue was for men.
Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?
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Jay Heinrichs
The crashing magic of sound symbolism
Or, Things That Go Doink in the Night
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5
Brain training with an ex-parrot
The synonymia is a figure that can temporarily liberate us from our smartphones.
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2
Magic in the Great Green Room
You will find almost all of rhetoric's power in this one children’s book.
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Jay Heinrichs
Meet the Feghoot, a pun-enabled shaggy dog
Tell a story that makes bogs dark and Britannia waive the rules.
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Jay Heinrichs
9
Write first, think later.
Or: How sexy geology changed my life.
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Jay Heinrichs
1
A persuasive occasion has four trenches.
Known as "status theory," they're key to any argument over dishwasher loading.
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Jay Heinrichs
3
Stop telling young writers to find their voice.
Instead, use this exercise to let them channel other voices.
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Jay Heinrichs
3
The college essay shouldn’t be wasted on college.
Besides persuading college admissions officers, it can serve as an act of self-discovery.
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Jay Heinrichs
3
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