Aristotle's Guide to Soul Bending

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The word that divides us all
It’s a code, and we should be very careful using it.
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Jay Heinrichs
2
Broaden, simplify, personalize.
They're the secret to framing. You can use this trio to win any issue.
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Jay Heinrichs
2
To tell a story, tie and untie.
It's way better than the boring "and then..."
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Jay Heinrichs
1
The figure Ariana Grande uses to play coy
Its official name: the accismus. I call it the Oh-you-shouldn’t-have figure.
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Jay Heinrichs
1
The fantods of dank beldams and other bijou words
Would sympathy for an empath make you gladsome?
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Jay Heinrichs
10
Sherlock Holmes got his logic wrong.
When he bragged about his "deductive" powers, he was actually using a far more useful tool: inductive reasoning.
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Jay Heinrichs
11

December 2024

The 5 Rules of Collaboration
The best partners don't agree right away. Instead, they "bounce."
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Jay Heinrichs
5
The addictive figure that sold us all on junk food
Advertisers rely on the paean, a candy-coated, highly addictive war cry. You can use it to stop eating junk!
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Jay Heinrichs
2
Do small words beat big ones?
Most people consider simple language more truthful. That’s a fallacy we all can use.
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Jay Heinrichs
2
To write a speech, write a phrase.
Your audience won’t remember your speech, but they’ll leave with your thought.
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Jay Heinrichs
Ethos III: The original virtue was for men.
Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?
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Jay Heinrichs
Ethos II: the Moneyball Approach
While pragmatism can win games, it might clash with your lovely rhetorical virtue.
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Jay Heinrichs
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