Archive - Word Squad

Words that sit in a happy place between Woke and Maga.

Archaisms are antiques with a patina of neutrality.

Feb 20 •

Disinterest v. Uninterest

More than just a quibble, it’s a reason we elevate the greedy and destroy the planet.

Feb 17 •

Do speeches work?

Or has our meme-addled culture canceled oratory?

Feb 13 •

This is the very best time to find serendipity.

About to lose your head? Take the Case of the Missing Camel.

Feb 10 •

In a chaotic time like this one, some people find openings.

Feb 6 •

The God of Timing

We're in a kairotic moment, when rules disappear and opportunities open in the chaos.

Feb 3 •

January 2025

Leonard Cohen and the rhetorical art of timing

It's called kairos, and it's key to the art of persuasion.

Jan 30 •

Can "They" be a person?

The Hobson's choice between a confusing pronoun and sexism.

Jan 27 •

Go ahead, drop the towel!

Impress your coworkers with these sexy new protoclichés.

Jan 23 •

The word that divides us all

It’s a code, and we should be very careful using it.

Jan 20 •

Broaden, simplify, personalize.

They're the secret to framing. You can use this trio to win any issue.

Jan 16 •

To tell a story, tie and untie.

It's way better than the boring "and then..."

Jan 13 •

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