Aristotle's Guide to Soul Bending

This kind of storytelling can help save science.

And it can work to turn the storyteller into a hero.

Nov 3 • 

Jay Heinrichs

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October 2025

The most exciting place for young journalists is...

...a university that just killed its student print newspaper.

Oct 26 • 

Jay Heinrichs

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Where "No Kings" tries, this country succeeded.

A group of young people brought down a tyranny. They started with costumes, beer, and a mysterious sausage.

Oct 19 • 

Jay Heinrichs

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Today’s post is brought to you by the Antichrist.

What happens when demonstrative rhetoric takes over society.

Oct 13 • 

Jay Heinrichs

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How to Apologize

Do it right, and your own screwup can actually improve your reputation.

Oct 6 • 

Jay Heinrichs

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September 2025

Relationships that Last

According to Aristotle and the Sims.

Sep 29 • 

Jay Heinrichs

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The secret to becoming a great fiction writer...

Start with poetry.

Sep 22 • 

Jay Heinrichs

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The Secret to Persuasion

It's four words. They may surprise you.

Sep 15 • 

Jay Heinrichs

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When a loved one dies...

What's the voice in your head?

Sep 2 • 

Jay Heinrichs

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August 2025

Three techniques for dealing with loss.

These are how I'll bear leaving this place.

Aug 25 • 

Jay Heinrichs

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Write your future with these 5 points.

Cast yourself as the movie hero who finds her soul and triumphs in the end.

Aug 18 • 

Jay Heinrichs

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This outline frees people from prison.

It's the most persuasive way to organize any persuasion, from a job interview to a documentary film.

Aug 12 • 

Jay Heinrichs

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