Aristotle's Guide to Soul Bending

Home
Word Power
Exercises
Writing
Tropes
Figures
Archive
About
Write first, think later.
Or: How sexy geology changed my life.
 • 
Jay Heinrichs
Tropes weaponize everything.
So why do I love them? And what exactly is a trope?
 • 
Jay Heinrichs
Soul Bending Rap
Yeah, created by a robot.
 • 
Jay Heinrichs
0:47
A persuasive occasion has four trenches.
Known as "status theory," they're key to any argument over dishwasher loading.
 • 
Jay Heinrichs
3
Stop telling young writers to find their voice.
Instead, use this exercise to let them channel other voices.
 • 
Jay Heinrichs
3
Shouldn't we persuade with truth and facts?
Oh, absolutely! But Aristotle pointed out that we don't have to.
 • 
Jay Heinrichs
2
Instead of a humblebrag, try an honorflip.
The precarious prevalence of the portmanteau, a device that sends words packing.
 • 
Jay Heinrichs
1
A blizzard, a rhino, and the secret to framing.
Call a spade a spade. Or call it a three-year old deer, a eunuch, or the gunk in the corner of your eye.
 • 
Jay Heinrichs
5
That’s just, like, a figure of speech, man.
It’s called, y’know, a parelcon, and it really brings a sentence together.
 • 
Jay Heinrichs
2
How a dictionary, and of course a mountain, help me rise above the fog.
Mountains make great metaphors, but true meaning comes from word meanings.
 • 
Jay Heinrichs
1

September 2024

To win over any audience, find the commonplaces.
When you go highbrow, others might want low.
 • 
Jay Heinrichs
2
AI created a genuinely creepy podcast about my next book.
I thought I wrote about turning the tools of rhetoric onto yourself. But...
 • 
Jay Heinrichs
18:07
© 2024 Jay Heinrichs
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture