Ethos

These 5 words make us more human.

Without them, rhetoric and civilization go down the tubes.

May 21 • Jay Heinrichs

Meet the McFail Horror Burger!

This video is a disaster for McDonald's. Or is it?

Mar 4 • Jay Heinrichs

Facts aren't truth.

Can you believe it?

Feb 20 • Jay Heinrichs

Avoid these 6 Don'ts in any argument.

Keep yourself sane and in control when you’re under attack, or just planning a vacation.

Jan 12 • Jay Heinrichs

Rhetoric’s four magic words

Just don’t say them aloud.

Dec 23, 2025 • Jay Heinrichs

How to Apologize

Do it right, and your own screwup can actually improve your reputation.

Oct 6, 2025 • Jay Heinrichs

Relationships that Last

According to Aristotle and the Sims.

Sep 29, 2025 • Jay Heinrichs

What makes us trust a crook?

The same dark-art tools can help us trust ourselves.

Jul 21, 2025 • Jay Heinrichs

Can a 2,409 year-old dead guy fix your life?

He can if it's Aristotle. A collaboration with the strangely popular writer/artist PETER MOORE.

Jul 9, 2025 • Jay Heinrichs

To find your Aristotelian soul...

Go on vacation.

Jul 1, 2025 • Jay Heinrichs

1:06

What kind of friends were Musk and Trump?

Aristotle tells us exactly what.

Jun 6, 2025 • Jay Heinrichs

Logic has nothing to do with having a kid.

Illogical advice to a wannabe grandfather.

Apr 28, 2025 • Jay Heinrichs

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