Ethos

What makes us trust a crook?

The same dark-art tools can help us trust ourselves.

Jul 21 •

Can a 2,409 year-old dead guy fix your life?

He can if it's Aristotle. A collaboration with the strangely popular writer/artist PETER MOORE.

Jul 9 •

To find your Aristotelian soul...

Go on vacation.

Jul 1 •

1:06

What kind of friends were Musk and Trump?

Aristotle tells us exactly what.

Jun 6 •

Logic has nothing to do with having a kid.

Illogical advice to a wannabe grandfather.

Apr 28 •

The most American sport of all: Golf.

Yes, golf. But that doesn’t mean you have to like it.

Mar 10 •

To win an argument, try losing a little.

Concession hurts, but it can triumph in the end.

Feb 24 •

Disinterest v. Uninterest

More than just a quibble, it’s a reason we elevate the greedy and destroy the planet.

Feb 17 •

Ethos III: The original virtue was for men.

Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

Dec 9, 2024 •

Ethos II: the Moneyball Approach

While pragmatism can win games, it might clash with your lovely rhetorical virtue.

Dec 5, 2024 •

Ethos is an attitude.

Your rhetorical character comes from your audience’s impression, not your saintliness.

Dec 2, 2024 •

How to manipulate a parent

Warning: The following very cool material is also morally dubious.

Nov 14, 2024 •

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