Ethos

Ethos III: The original virtue was for men.

Aristotle made virtue the most powerful characteristic of a leader. So why did it take women so long to acquire it?

Dec 9, 2024 •

Ethos II: the Moneyball Approach

While pragmatism can win games, it might clash with your lovely rhetorical virtue.

Dec 5, 2024 •

Ethos is an attitude.

Your rhetorical character comes from your audience’s impression, not your saintliness.

Dec 2, 2024 •

How to manipulate a parent

Warning: The following very cool material is also morally dubious.

Nov 14, 2024 •

Magic in the Great Green Room

You will find almost all of rhetoric's power in this one children’s book.

Nov 11, 2024 •

The college essay shouldn’t be wasted on college.

Besides persuading college admissions officers, it can serve as an act of self-discovery.

Sep 23, 2024 •

I’m an introvert. That’s why I love rhetoric.

The art of persuasion lets the shy and spectrum-adjacent act like stars.

Sep 16, 2024 •

When Your Prose Should Ditch the Clown Costume

Humor is a wonderful manipulative tool. Just make sure that it doesn't violate decorum.

Aug 26, 2024 •

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