Aristotle's Guide to Soul Bending

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Writing

To tell a story, tie and untie.
It's way better than the boring "and then..."
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Jay Heinrichs
1
The fantods of dank beldams and other bijou words
Would sympathy for an empath make you gladsome?
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Jay Heinrichs
10
The addictive figure that sold us all on junk food
Advertisers rely on the paean, a candy-coated, highly addictive war cry. You can use it to stop eating junk!
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Jay Heinrichs
2
Do small words beat big ones?
Most people consider simple language more truthful. That’s a fallacy we all can use.
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Jay Heinrichs
2
To write a speech, write a phrase.
Your audience won’t remember your speech, but they’ll leave with your thought.
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Jay Heinrichs
The crashing magic of sound symbolism
Or, Things That Go Doink in the Night
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Jay Heinrichs
5
Brain training with an ex-parrot
The synonymia is a figure that can temporarily liberate us from our smartphones.
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Jay Heinrichs
2
Why we all should read the unlikeable H.L. Mencken.
His unbeatable American prose can hone your style to a cutting edge.
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Jay Heinrichs
11
Magic in the Great Green Room
You will find almost all of rhetoric's power in this one children’s book.
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Jay Heinrichs
Meet the Feghoot, a pun-enabled shaggy dog
Tell a story that makes bogs dark and Britannia waive the rules.
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Jay Heinrichs
9
Write first, think later.
Or: How sexy geology changed my life.
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Jay Heinrichs
1
Tropes weaponize everything.
So why do I love them? And what exactly is a trope?
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Jay Heinrichs
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